Here are just a few reasons:
Freshness: Coffee is best fresh. There are many brands that claim to be NZ coffee but are actually just NZ based companies that import their coffee already encapsulated.
Taste Profile: These blends are from local NZ roasters. Your local cafes coffee in a capsule.
Local Jobs: We support our local economy by keeping jobs in NZ. Not just jobs in coffee roasting, but mechanical and electrical engineering, IT, and processing. All of which are commonly moved off shore with imported coffee capsules.
Sustainability. Have you ever heard of "carbon miles"? Whether by road, rail, air, or boat, we don't want to see beans shipped to additional countries purely for encapsulating and packaging purposes. Sustainability is all about consuming close to source as much as possible.